“Mail your packages early so the post office can lose them in time for Christmas.”
- Johnny Carson
Since the start of October we’ve been subjected to the overtures of Christmas. Personally, I’m a big fan of using the American Thanksgiving holiday or maybe even St. Andrews Day as a demarcation point. Before this date, Christmas shouldn’t be mentioned. I shouldn’t be seeing a Christmas tree and a Halloween Jack O’ Lantern co-existing. I half expect to see posters reminding us that Valentines Day is just around the corner.
Having Christmas be built up from the start of October exposes us to three months of festive cheer – that’s a quarter of a year of ho-ho-ho’ing. Four years ago people complained to the ASA that Christmas advertising campaigns were started too early and yet the cosumerist drive thrives.
In the Dalrymple novels Paul Johnston explores an Edinburgh that is subject to a year-long Festival.