Supply and demand

Twitter is a fantastic way for brands to interact and react to questions, issues or
comments from consumers. By way of a demonstration, here’s an excerpt from a conversation I had with Schuh today.

We need your help?! We need to get to 2,000 followers and when we do we will pick one of you at random to win a £50 schuh gift voucher!less than a minute ago via Seesmic Desktop

Competitions and promotions are also becoming a popular use of Twitter it seems.

@SchuhHQ £50 voucher wouldn’t be much use to me as you don’t seem to stock anything over a size 11less than a minute ago via Twitter for iPhone

This has been a long-standing annoyance of mine.

@nevstokes Hello! We usually always have size 11’s, was it something in particular you were looking for?less than a minute ago via Seesmic Desktop

Schuh didn’t quite get the gist of my message. Also, what on earth does “usually always” actually mean?

@SchuhHQ As I said “anything over a size 11” – in my case a size 13. Does the high street think that people with big feet don’t wear shoes?less than a minute ago via TweetDeck

On the few occasions I’ve ventured across the pond I’ve always come back with a couple of pairs of shoes as they’re readily available in stores. Why can’t we do the same here in the UK?

@nevstokes We do get some in but they sell out so quickly, have you tried They stock a few larger sizes.less than a minute ago via Seesmic Desktop

Hang on a minute: things sell out quickly? Doesn’t that mean that there’s a demand for a product? Why don’t you order more stock in the first place? Idiocy.

Putting stock control issues aside, one thing I do like about most businesses on Twitter is a general willingness to point people to solutions – even if that means losing a sale and pointing to another supplier. In this case however, it wasn’t for me.

I dislike buying shoes and clothes from the Internet – you can’t get a feel of the product or try it on. Vanity sizing makes picking the right option all the more difficult. I know you can return unwanted items but this is usually more hassle and expense.

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