Twitter is a fantastic way for brands to interact and react to questions, issues or
comments from consumers. By way of a demonstration, here’s an excerpt from a conversation I had with Schuh today.
We need your help?! We need to get to 2,000 followers and when we do we will pick one of you at random to win a £50 schuh gift voucher!
Competitions and promotions are also becoming a popular use of Twitter it seems.
@SchuhHQ £50 voucher wouldn’t be much use to me as you don’t seem to stock anything over a size 11
This has been a long-standing annoyance of mine.
@nevstokes Hello! We usually always have size 11’s, was it something in particular you were looking for?
Schuh didn’t quite get the gist of my message. Also, what on earth does “usually always” actually mean?
@SchuhHQ As I said “anything over a size 11” – in my case a size 13. Does the high street think that people with big feet don’t wear shoes?
On the few occasions I’ve ventured across the pond I’ve always come back with a couple of pairs of shoes as they’re readily available in stores. Why can’t we do the same here in the UK?
Hang on a minute: things sell out quickly? Doesn’t that mean that there’s a demand for a product? Why don’t you order more stock in the first place? Idiocy.
Putting stock control issues aside, one thing I do like about most businesses on Twitter is a general willingness to point people to solutions even if that means losing a sale and pointing to another supplier. In this case however, it wasn’t for me.
I dislike buying shoes and clothes from the Internet you can’t get a feel of the product or try it on. Vanity sizing makes picking the right option all the more difficult. I know you can return unwanted items but this is usually more hassle and expense.