The next generation

Next week will all but certainly see the introduction of the fourth generation of Apple’s iPhone. There has been an uncharecteristic spate of leaks that have pointed us towards the upcoming new features of the new product, the main one being a forward-facing camera.

I’m not sure about elsewhere in the world but video calling was the big thing that carriers hoped would justify the massive investments they paid in license fees for the nascent 3G technology a decade ago1. There was just one problem: hardly anybody wanted to make those video calls.

If there is one company that can (and does) change attitudes by implementing things differently – and usually a whole lot better – than everybody else it’s Apple. Maybe the bigger screen will help, maybe the famous Steve Jobs reality distortion field will come into play or maybe iChat integration will be the game changer.

1 As an aside, don’t old BBC News website items look really strange? Every iteration seems to upset users but they’ve all been invariably for the better.

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