Targeted ads

Just when Facebook stops displaying fliers for gay nights in Edinburgh to me (at least they got the city right), it now insists on serving me adverts in Norwegian for some strange reason1. Handbags and hair straighteners also make regular appearances. I’m fairly tuned out of banner ads in their normal positions but these inappropriate ones somehow make me read them regardless. I thought that the big selling point of Facebook for advertisers was supposed to be the profiling of their users?

Still, I’ll be happy enough as long as they stop short of implementing their dream business tools (and you thought the whole Beacon debacle was bad).

1 Ah yes, I forgot who is supplying the advertising for them. That’s right – Microsoft.

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