Behold: the future is here!

While in Dublin the other weekend I happened to be passing the Celtic Whiskey shop where I noticed the following award proudly displayed in the window (near to a bottle of Sheep Dip coincidentally).

I’m resigned to seeing magazines consistently dated for the next month or even further and compilation CDs containing “the best music of 2008” (f0r example). I’ve never really understood either. But for something to be actually awarded a full 11 months in advance? Baffling. How do the judges of the award know that the shop won’t sell up, burn down, be struck by lightning or befall some other mishap by the time that November 2008 comes around?

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