Last night I went along to a tutored whisky tasting with Alex and Jane from the Spencerfield Spirit Company. The products we sampled were the Pig’s Nose and Sheep Dip whiskies with chocolate, Christmas cake and some hot and cold smoked salmon and mussels provided by Loch Fyne. Alex gave a talk about the history of the brands and the processes involved in the production. We also received an insight about wood finishing aspects which was something new for me.
Things have changed somewhat from the in the early 80’s when Sheep Dip was the biggest selling whisky in Harrods, through a succession of takeovers to become an orphaned brand until it was bought by the Spencerfield Spirit Company a few years ago. Unable to compete with the advertising spend of multi-national drinks companies like Diageo they are experimenting with the power of Web 2.0 and social networks.
And I still made it to the Edinburgh Coffee Morning in Centotre for the first time in months this morning.