I can’t believe it’s not goatse!

If you’re not sure what goatse refers to then please do not Google for it if at work, in a public place, eating, have any sense of decency or if you have a weak stomach. It is very, very NSFW. You have been warned!

After we stopped laughing at the new London 2012 Olympics brand I noticed some user submitted attempts on the BBC. Flicking through a fair amount of dross, my jaw dropped in disbelief. It couldn’t be, could it?

I took a screen grab just in case it disappeared (which it duely did, and in double-quick time too) and called for verification from my colleagues. They agreed it couldn’t be anything other than a goatse reference!

Sure enough, it was already the top story on Boing Boing.

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